01 · Brand idea

The four walls, and every riyal inside them.

Body

Every restaurant is four walls. Inside them are the only numbers that matter to an owner: what came in, what went out, and what is left. Restaurant people have a word for the profit a single branch makes inside its own walls, before head office takes its share. They call it four-wall. That is our name.

Money leaves those walls through more doors than the front one. Delivery-app timeouts, duplicate orders, deductions that do not match the contract, invoices that arrive as phone photos and never get priced, a month-end that closes three weeks late. None of it is dramatic. All of it is riyals.

Fourwall puts AI agents inside the owner's own systems, every day, to follow every sale, payout, invoice and cost until it matches. Then it puts a senior advisor beside the owner to say what the numbers mean and what to do about them. Open, close, reprice, renegotiate.

Four walls
The door
The riyal, in its place

The idea in one line

Every riyal matched.

What it means

  • For the finance lead: the agents do the matching. The team sees only the differences, approves, and closes faster.
  • For the owner: every branch judged as its own business, on real numbers, with an advisor behind every page.
  • For the brand: precision you can see. A square that closes. A riyal that lands in its place.

The mark tells the same story

an open square is the four walls with the door still open. The gold square inside is the riyal in its place. When the two sit together, the room is accounted for.

Pull quote (Newsreader, with the gold word)

Every riyal matched.

Arabic pull quote

كل ريال في مكانه.

02 · Positioning

What Fourwall is.

Positioning statement

For restaurant groups in Saudi Arabia, Fourwall is the AI-powered technology and management-advisory firm that runs AI agents in the back office every day and puts senior advisors beside the owner, so every riyal is matched and every decision is made on real numbers. A member of Accord Partners.

20

AI agents, each with one mandate

56

reports, controls and checks

7

days to a running rhythm

8

live dashboards

Category line (use exactly this when a category is required)

An AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia.

Arabic category line

شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية.

Who we are for

The owner. Runs two to fifty branches, usually more than one brand, usually more than one city. Decides on new branches, menu prices, leases, suppliers and people. Asks four questions: Will I make payroll, rent and VAT? Which branch, brand and channel make money? Are food and labour under control? Should I open, close, reprice or renegotiate? Reads in Arabic and English, on a phone, between services.

The finance lead. One person, sometimes two, carrying all of finance for the group. Spends the month matching five systems by hand, chasing invoices on WhatsApp, and finding delivery-app money after the claim window has closed. Wants fewer exceptions, a shorter close and an approval trail that holds up. Approves everything. Posts everything. Stays in control.

The reader we also write for: the owner's accountant and auditor, the bank, the investor and the partner. They never see a Fourwall number that is not the client's own approved data.

The promise

Every sale, payout, invoice and cost matched daily by AI agents, inside your own systems, for your team's approval. Senior advice for the owner on what to do next. Daily, not quarterly. In Arabic and English.

The two pillars

Fourwall Operations. AI agents in your back office, every day. Twelve agents match, draft, calculate and prepare: daily match, invoice to entry, faster close, app leakage, cost and consumption, compliance calendar, books health, process rulebook. Your team approves; nothing posts without them.

Arabic: Fourwall للعمليات. وكلاء ذكاء اصطناعي يشتغلون مع فريقك المالي، كل يوم. فريقك يعتمد، ولا شيء يُرحّل بدونه.

Fourwall Advisory. Senior advice for the owner. Eight agents and the advisors behind them: cash forecast and the low point ahead, results by branch, channel and menu, market and competitor intelligence, the big calls on branches, prices, leases and suppliers.

Arabic: Fourwall للاستشارات. استشارات خبراء لصاحب المطعم: السيولة، نتائج الفروع والقنوات والمنيو، معلومات السوق، والقرارات الكبيرة.

Proof points (use as a strip; never change the numbers without a new source)

  • 20 AI agents, each with one mandate
  • 56 reports, controls and checks, each with a cadence, an owner and a source
  • 7 days to a running rhythm
  • 8 live dashboards, for the team and the owner

What we are not (say it plainly whenever the context invites confusion)

Fourwall is not an accounting firm, an audit firm or a tax agent. The technology does the matching, drafting and posting the client approves. Licensed work stays with licensed firms.

03 · Personality and voice

How Fourwall sounds.

Language

Intro

Four traits. Four walls. Everything we write should pass all four.

Trait What it means What it rules out
Exact Numbers, names, dates, sources. We say which branch, which app, how many riyals. Adjectives doing the work of figures. "Significant savings."
Plain Short sentences. Restaurant words, not finance-textbook words. The owner should never need a glossary. Jargon, acronyms without a gloss, consultant throat-clearing.
Daily We write like someone who checked the numbers this morning. Present tense. Today, not someday. "Transforming the future of restaurant finance."
Senior Calm, direct, an opinion behind every paragraph. We tell the owner what we would do. Hedging, hype, exclamation marks, "we are excited to announce".

The voice in one sentence

Write like a senior advisor who checked the numbers this morning and has ten minutes with the owner.

House rules (EN)

  1. Lead with the most important sentence. Always.
  2. One idea per paragraph.
  3. Numbers beat adjectives. Cite the source whenever a number is in the room.
  4. Active voice. Name the actor: the agents, your team, our advisors.
  5. No em dashes anywhere. Use a comma, a colon or a full stop.
  6. Cut "very", "really", "actually", "just", "seamless", "leverage", "empower", "unlock", "journey", "solution" on the first edit.
  7. Say "riyals", "SAR" in tables. Never "$" as a stand-in.
  8. Lists of three or more parallel items become bullets.
  9. The approval line travels with every capability claim: "for your team's approval", "nothing posts without them".
  10. Never promise an outcome we cannot evidence. "Claims filed inside the window" is a fact of the workflow; "guaranteed recovery" is not.

House rules (AR)

  1. فصحى واضحة بنَفَس سعودي: فريقك، الفروع، المنيو، الكاش، الإقفال، تطبيقات التوصيل.
  2. مخاطبة المالك بصيغة المفرد: أنظمتك، فريقك، اعتمادك.
  3. الأرقام بالأرقام الغربية (0-9) دائمًا. العملة: ر.س بعد الرقم في الجداول، وريال في النص.
  4. لا شرطات طويلة. الفاصلة أو النقطة أو النقطتان.
  5. الفعل المحاسبي فاعله دائمًا الوكلاء أو فريق العميل، لا Fourwall كشركة: «الوكلاء يطابقون»، «فريقك يعتمد».
  6. «يطابق» لا «يراجع» ولا «يدقق». «الفحص» لا «المراجعة» عندما يكون الفاعل برنامجًا.
  7. الاسم Fourwall يبقى باللاتينية دائمًا، ويُعامل كاسم مذكر: «Fourwall يعطيك الاثنين».
  8. اللهجة مسموحة فقط في الاقتباسات المنسوبة لأصحاب المطاعم، لا في صوت Fourwall.

We say / We don't say (EN)

We say We don't say Why
"The agents matched 1,214 orders this morning. Six need you." "Our AI seamlessly reconciles your transactions." A number and a next step beat an adverb. "Reconciles" also puts the firm in the accountant's chair.
"Jahez deducted 2.1% more than the contract allows. Claim-ready evidence attached." "We maximise your delivery revenue." The first is evidence. The second is a slogan.
"Your team closes in 5 to 7 working days." "We close your books in a week." The client's team is the actor. Always.
"Branch 4 is below break-even for the third month. Here is what we would do." "Branch 4 shows concerning trends that may warrant attention." Senior people have an opinion.
"Book a Data & Close Diagnostic." "Get in touch to learn more about our solutions!" One action, named. No exclamation marks.
"Advisors who know restaurants." "World-class, best-in-class experts." Specific beats superlative.
"Daily, not quarterly." "Real-time financial reporting." Daily is true and plain. "Financial reporting" implies prepared statements.

We say / We don't say (AR)

نقول لا نقول لماذا
«الوكلاء طابقوا 1,214 طلبًا هذا الصباح. ستة تحتاج قرارك.» «الذكاء الاصطناعي يسوّي حساباتك بسلاسة.» رقم وخطوة تالية، لا صفات. «يسوّي» فعل محاسبي ينسب الخدمة لنا.
«فريقك يقفل الشهر في 5 إلى 7 أيام عمل.» «نقفل دفاتركم في أسبوع.» الفاعل فريق العميل دائمًا.
«الفرع 4 تحت نقطة التعادل للشهر الثالث. هذا ما نقترحه.» «الفرع 4 يُظهر مؤشرات تستدعي الانتباه.» المستشار له رأي.
«احجز تشخيص البيانات والإقفال.» «تواصل معنا لمعرفة المزيد عن حلولنا!» إجراء واحد باسمه. لا تعجّب.
«مستشارون يعرفون المطاعم.» «نخبة من الخبراء العالميين.» التحديد أقوى من المبالغة.
«يوميًا، لا كل ربع سنة.» «تقارير مالية لحظية.» «تقارير مالية» توحي بقوائم مالية معدّة.

Example rewrites

Before: "Fourwall is a cutting-edge AI platform that empowers restaurant businesses to unlock financial clarity through intelligent automation." After: "Fourwall puts AI agents in your back office. They match every sale, payout and invoice daily, for your team's approval. Advisors tell you what to do next."

Before: "We reconcile your bank, POS and delivery-app accounts and prepare your month-end financials." After: "The agents match POS, cash, card, delivery-app and bank data every morning. Your team sees only the differences, approves, and closes faster."

Before: "Our advisory team delivers strategic insights for growth." After: "Senior advisors on the big calls: new branches, menu prices, leases and suppliers."

Before (AR): «نحن نتولى محاسبة مطاعمكم بالكامل بتقنيات الذكاء الاصطناعي.» After (AR): «وكلاء الذكاء الاصطناعي يطابقون المبيعات والتحويلات والفواتير كل يوم، وفريقك يعتمد. ولا شيء يُرحّل بدونه.»

Tone by surface

Surface Tone Example
Website and deck Senior, plain, assured "Every branch judged as its own business."
Morning message to the owner Three lines, no greeting padding "Sales 4% above last year. Cash 11 days. Two red flags, both in Branch 2."
Exception queue (product) Instructional, neutral "Payout differs from statement by SAR 312. Approve, split or hold."
Legal footer Flat, complete, unchanged See section 15.
WhatsApp or email to a prospect Warm, short, one ask "Worth 30 minutes: we show what the agents find in your own data. Which week suits?"

04 · Messaging

What we say, in order.

Language

The hierarchy

  1. Tagline: Every riyal matched. / كل ريال في مكانه.
  2. Headline: Advisory for restaurant groups, powered by AI agents.
  3. Category line: An AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia.
  4. The two pillars: Fourwall Operations: AI agents in your back office, every day. Fourwall Advisory: Senior advice for the owner.
  5. The guardrail line (travels with every capability claim): Your team approves. Nothing posts without them. / فريقك يعتمد، ولا شيء يُرحّل بدونه.
  6. Proof strip: 20 AI agents · 56 reports, controls and checks · 7 days to a running rhythm.
  7. Call to action: Book a Data & Close Diagnostic. / احجز تشخيص البيانات والإقفال.
  8. Endorsement: A member of Accord Partners. / عضو في Accord Partners.

Alternate headlines (approved; use when the primary has already been used on the same surface)

  • The AI-powered advisory firm for restaurant groups.
  • Senior advice for restaurant owners, powered by AI agents.
  • Run every branch on the numbers, with agents that never stop counting.
  • Your finance team, closing faster. / فريقك المالي، يُقفل أسرع.

Tagline usage

  • Always with the full stop. "Every riyal matched." is a sentence, not a label.
  • Set in Newsreader when it appears as a display line; Inter when inline.
  • The display variant "Every riyal matched." with the last word in Newsreader italic, gold, is permitted on covers and hero surfaces only. Never italicise or colour the whole line.
  • Arabic: «كل ريال في مكانه.» Set in Noto Naskh Arabic for display, IBM Plex Sans Arabic inline. Never transliterate, never mix the two languages on one line.
  • Social alternatives (ads and WhatsApp only, never on the site or in documents): «كل ريال له حساب.» and «ولا ريال ضايع.»

One-liner (EN)

Fourwall puts AI agents in a restaurant group's back office and a senior advisor beside the owner, so every riyal is matched and every decision is made on real numbers.

One-liner (AR)

Fourwall يضع وكلاء ذكاء اصطناعي مع الفريق المالي لمجموعة المطاعم ومستشارًا خبيرًا بجانب المالك، فيكون كل ريال في مكانه وكل قرار مبنيًا على أرقام حقيقية.

25 words (EN)

Fourwall is an AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia. Agents match every sale, payout and cost daily. Advisors tell owners what to do.

25 words (AR)

Fourwall شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية. وكلاؤنا يطابقون كل عملية بيع وتحويل وتكلفة يوميًا، ومستشارونا يقولون للمالك ماذا يفعل.

50 words (EN)

Fourwall is an AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia. Twenty AI agents work inside the client's own POS, accounting software and delivery apps, matching every sale, payout, invoice and cost daily for the team's approval. Senior advisors tell owners what to open, close, reprice or renegotiate. A member of Accord Partners.

50 words (AR)

Fourwall شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية. عشرون وكيل ذكاء اصطناعي يعملون داخل أنظمة العميل نفسها: نقاط البيع وبرنامج المحاسبة وتطبيقات التوصيل، ويطابقون كل عملية بيع وتحويل وفاتورة وتكلفة يوميًا لاعتماد الفريق. ومستشارون خبراء يقولون للمالك ماذا يفتح ويقفل ويسعّر ويفاوض. عضو في Accord Partners.

100 words (EN)

Fourwall is an AI-powered technology and management-advisory firm for restaurant groups in Saudi Arabia. It has two pillars. Fourwall Operations puts twelve AI agents in the back office, every day: they match POS, cash, card, delivery-app and bank data each morning, read invoices and draft entries, prepare the month-end and recompute every app commission from its contract. The client's team approves; nothing posts without them. Fourwall Advisory gives the owner senior advice: a 26-week cash forecast, every branch judged as its own business, market and competitor intelligence, and advisors on the big calls. Daily, not quarterly. In Arabic and English. A member of Accord Partners.

100 words (AR)

Fourwall شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية، بركيزتين. Fourwall للعمليات: اثنا عشر وكيل ذكاء اصطناعي يشتغلون مع فريقك المالي كل يوم؛ يطابقون نقاط البيع والكاش والبطاقات وتطبيقات التوصيل والبنك كل صباح، ويقرؤون الفواتير ويجهّزون القيود، ويحضّرون الإقفال، ويحسبون عمولة كل تطبيق من جديد حسب عقده. فريقك يعتمد، ولا شيء يُرحّل بدونه. Fourwall للاستشارات: استشارات خبراء لصاحب المطعم؛ توقّع السيولة لستة وعشرين أسبوعًا، كل فرع يُحكم عليه كعمل مستقل، معلومات السوق والمنافسين، ومستشارون على القرارات الكبيرة. يوميًا، لا كل ربع سنة. بالعربية والإنجليزية. عضو في Accord Partners.

Email and WhatsApp one-liner (sales context, EN)

Quick note: Fourwall is technology your team uses and approves. You keep full control of your books; we do not act as accountants or tax agents.

Email and WhatsApp one-liner (AR)

ملاحظة سريعة: Fourwall تقنية يستخدمها فريقك ويعتمدها. الدفاتر تبقى تحت سيطرتك الكاملة، ولا نعمل كمحاسبين أو وكلاء ضريبيين.

05 · Naming and terminology

The names, and the words around them.

The company name

  • Fourwall. One word, capital F, lower-case w. Always Latin script, in every language, including Arabic running text.
  • Never: FourWall, Four Wall, Four-Wall, 4wall, FOURWALL in running text (all-caps is permitted only as a typographic treatment of the wordmark in uppercase eyebrows, never as the name).
  • Legal entity names appear only in contracts and the legal footer when required; the brand name is always Fourwall.
  • Domain: fourwall.app. Arabic site: fourwall.app/ar/. Brand site: brand.fourwall.app. Write domains in lower case without "https://" in prose.
  • In Arabic running text, Fourwall is a masculine singular noun: «Fourwall يعطيك الاثنين».

Phrase checker

Nothing flagged. Read it aloud once more.

A checker is not counsel. See legal-lingo.md.

The pillars

English Arabic Short form Never
Fourwall Operations Fourwall للعمليات Operations "Ops", "Fourwall Insights", «عمليات Fourwall», «فوروول للعمليات»
Fourwall Advisory Fourwall للاستشارات Advisory "Insights", "Consulting", «استشارات Fourwall»

Pillar names are set in Inter 600, same colour as the surrounding text, never as a lockup with the logo and never as their own logos. In navigation and footers the pillar column is headed "Pillars" in English and «الخدمات» in Arabic.

The agents

  • Pattern: [Function] Agent. Title case. Singular. "Reconciliation Agent", never "Reconciliation AI", "Recon bot" or "the Reconciler".
  • Arabic pattern: وكيل + the function in the construct state: «وكيل المطابقة».
  • Collective: "the agents", "twenty AI agents", "the Fourwall bench". Never "robots", "bots", "digital employees", "virtual accountants".
  • Each agent has one mandate line, written with the agent or the client's team as the actor and the approval visible.
Pillar Agent (EN) الوكيل (AR) Mandate (EN)
Operations Bookkeeping Agent وكيل تسجيل العمليات Records sales, purchases and expenses for approval
Operations Accounting Agent وكيل القيود المحاسبية Prepares accruals and month-end entries for approval
Operations Reconciliation Agent وكيل المطابقة Matches POS, cash, card, apps and bank every morning
Operations Invoice Capture Agent وكيل التقاط الفواتير Reads invoice photos and drafts entries for approval
Operations Payables Agent وكيل مستحقات المورّدين Prepares the supplier payment run; your team pays
Operations Collections Agent وكيل التحصيل Chases app payouts and catering receivables
Operations App Settlement Agent وكيل تسويات التطبيقات Checks every delivery-app statement against its contract
Operations Close Agent وكيل الإقفال Runs the month-end checklist and exception queue
Operations Inventory & Recipe Agent وكيل المخزون والوصفات Count forms, recipe cost, theoretical vs actual
Operations Labour Cost Agent وكيل تكلفة العمالة Full KSA labour cost and sales per labour hour
Operations Compliance Calendar Agent وكيل تقويم الالتزامات Deadlines, e-invoicing exceptions, VAT-ready data
Operations Ledger Quality Agent وكيل جودة الدفاتر Data-quality checks and an AI review of the ledger
Advisory Cash Forecasting Agent وكيل توقّع السيولة 26-week forecast, low point and scenarios
Advisory Management Reporting Agent وكيل التقارير الإدارية Morning message, weekly pack, monthly review
Advisory Branch Performance Agent وكيل أداء الفروع Four-wall profit, break-even, branch risk
Advisory FP&A Agent وكيل التخطيط والتحليل المالي Budget, reforecast and board pack
Advisory Menu & Pricing Agent وكيل المنيو والتسعير Menu engineering and channel price checks
Advisory Supplier Price Agent وكيل أسعار المورّدين Price movement on every repeat item
Advisory Market Intelligence Agent وكيل معلومات السوق Competitors, platforms and SAMA benchmark
Advisory Growth Case Agent وكيل دراسات التوسع New-branch, capex and exit cases

Modules, reports and dashboards

  • Operations modules (eight, title case, no "module" suffix in headlines): Daily Match, Invoice to Entry, Faster Close, App Leakage, Cost & Consumption, Compliance Calendar, Books Health, Process Rulebook.
  • Reports: Morning message, Daily flash (AR: ملخص اليوم), Owner pack (AR: ملف المالك الأسبوعي), Owner review, Board pack, Competitor index, Supplier price review, Market benchmark. Sentence case after the first word.
  • Dashboards (eight): Liquidity and funding, Revenue assurance, Profitability, Branches, Tax and compliance, Books and controls, Planning and market, Reports.
  • Engagement names: Data & Close Diagnostic (always with the ampersand and both capitals), AI agents, monthly; Advisory retainer (AR: عقد الاستشارات الشهري).

Licence-safe vocabulary

The rule, in one line: technology that performs matching, drafting, posting, receivables chasing and claims filing is fine when it is presented as a capability the client uses and approves. Never present Fourwall as a licensed accounting, audit, tax or zakat provider, never use assurance or "review" wording for our own work, never claim compliance certification, and never give Fourwall people licensed professional titles. (CEO rule, 4 November 2026. Full guide: legal-lingo.md.)

Use (EN) Use (AR) Avoid (EN) Avoid (AR) Why
AI agents, the agents وكلاء الذكاء الاصطناعي AI accountant, virtual bookkeeper, bots محاسب ذكي، بوت Licensed title
match, matched, matching يطابق، مطابقة reconcile (as something Fourwall does) نسوّي التسويات Accounting verb with the firm as actor
drafts entries for approval; posts once approved يجهّز القيود للاعتماد؛ يُرحّل بعد الاعتماد we post your entries نقيّد القيود عنكم Actor must be the software or the team
your team closes faster فريقك يقفل أسرع we close your books نقفل دفاتركم Same
AI review of the ledger (software is the actor) فحص بالذكاء الاصطناعي لدفتر الأستاذ our review, review engagement, assurance مراجعة، تدقيق، تأكيد Statutory audit words
senior advice, management advisory, advisors استشارات خبراء، استشارات للإدارة العليا، المستشارون accounting advice, tax advice, CFO services, outsourced finance استشارات محاسبية، استشارات ضريبية، قسم محاسبة خارجي Licensed scope
finance lead المسؤول المالي our CFO on your team, dedicated accountant موظف مالي مخصص من طرفنا Embedded staff
VAT-ready data for your accountant بيانات جاهزة للضريبة لمحاسبك we file your VAT, ZATCA-compliant نقدّم إقراراتكم، متوافق مع هيئة الزكاة Tax-agent work, certification
revenue assurance (module name), revenue leakage حماية الإيرادات، التسرّب assurance services خدمات تأكيد Assurance engagement language
full activity log, approval trail سجل كامل لكل إجراء audit-proof, certified محصّن ضد المراجعة، معتمد Assurance outcome
results by branch from your approved data نتائج الفروع من بياناتك المعتمدة P&L, financial statements, prepared financials قائمة أرباح وخسائر، قوائم مالية Prepared statements
daily operational dashboards لوحات تشغيلية يومية real-time financial reporting تقارير مالية لحظية Same
the hire you were planning الموظف الذي كنت تنوي توظيفه replaces your bookkeeper استغنوا عن المحاسبين Replacement admits the function
claims filed inside the window (the agent files; your team approves) المطالبات تُقدَّم داخل المهلة باعتمادك we chase claims on your behalf بالنيابة عنكم Agency language
connects to your POS, accounting software and delivery apps يرتبط بأنظمتك الحالية we operate your systems نشغّل أنظمتكم Control of client systems
technology and management-advisory company شركة تقنية واستشارات للإدارة العليا accounting firm, fintech, consultancy (alone) مكتب محاسبة، شركة استشارات محاسبية Category

Words we keep plain

  • "riyal" and "SAR", never "SR" or "﷼" in running text. Tables and figures: SAR 128,640 (EN), 128,640 ر.س (AR).
  • "delivery apps", never the apps' names unless the context names them (Jahez, HungerStation, Keeta, ToYou are fine where factual).
  • "POS", "VAT", "GOSI", "ZATCA", "SAMA" are known to every reader; no expansion needed in English. In Arabic: نقاط البيع، ضريبة القيمة المضافة (long form once per page, then الضريبة), التأمينات، هيئة الزكاة والضريبة والجمارك، ساما.
  • "month-end", "close", "the close". Never "period-end procedures".
  • "branch" (فرع), never "outlet", "unit", "location" in owner-facing copy.
  • "menu" (المنيو), "food cost" (تكلفة الأكل), "prime cost" (التكلفة الأساسية، أكل وعمالة), "four-wall profit" (ربح الفرع الصافي قبل مصاريف المركز الرئيسي, glossed once per document).

07 · Colour

Navy carries. Gold punctuates.

Logo, covers, chapter bands, dark screens, footers, app icon tile

Headings on light, key figures, eyebrows, nav text, Accord wordmark

Buttons, links, focus rings, interactive states, chart secondary series

The riyal in the mark, one italic word, one key figure, the matched line in charts

Page backgrounds, panels, cards on white, table stripes

Body copy, UI text, table figures

Cards, content panels, the page

603082

Contrast grid

✓ Body text · △ Large text only · ✗ Fails

Foreground On white On sage On Deep Navy On Navy On Ink
Ink #111827 17.7 ✓ 16.0 ✓ 1.1 ✗ 2.0 ✗ 1.0 ✗
Deep Navy #0F1F4D 15.9 ✓ 14.3 ✓ 1.0 ✗ 1.8 ✗ 1.1 ✗
Navy #1E40AF 8.7 ✓ 7.9 ✓ 1.8 ✗ 1.0 ✗ 2.0 ✗
Action Blue #2563EB 5.2 ✓ 4.7 ✓ 3.1 △ 1.7 ✗ 3.4 △
Gold #B8860B 3.3 △ 2.9 ✗ 4.9 ✓ 2.7 ✗ 5.5 ✓
Secondary #6B7280 4.8 ✓ 4.4 △ 3.3 △ 1.8 ✗ 3.7 △
White #FFFFFF 1.0 ✗ 1.1 ✗ 15.9 ✓ 8.7 ✓ 17.7 ✓
Sage #F0F4F3 1.1 ✗ 1.0 ✗ 14.3 ✓ 7.9 ✓ 16.0 ✓

Intro

Six colours and white. Deep Navy is the ground the brand stands on. Navy and Action Blue do the work of hierarchy and interaction. Gold is punctuation: the riyal in the mark, one highlighted word, one number that matters. Sage keeps pages from being clinical. Ink is what we read.

Core palette

Role Name HEX RGB CMYK (print) Pantone (approx.) Use
Base Deep Navy #0F1F4D 15, 31, 77 100 / 85 / 30 / 45 2767 C Logo, covers, chapter bands, dark screens, footers, app icon tile
Brand Navy #1E40AF 30, 64, 175 88 / 68 / 0 / 8 2728 C Headings on light, key figures, eyebrows, nav text, Accord wordmark
Action Action Blue #2563EB 37, 99, 235 80 / 55 / 0 / 0 2727 C Buttons, links, focus rings, interactive states, chart secondary series
Accent Gold #B8860B 184, 134, 11 20 / 45 / 100 / 10 1245 C The riyal in the mark, one italic word, one key figure, the matched line in charts
Surface Sage #F0F4F3 240, 244, 243 4 / 1 / 2 / 0 Cool Gray 1 C at 50% Page backgrounds, panels, cards on white, table stripes
Text Ink #111827 17, 24, 39 80 / 70 / 50 / 70 532 C Body copy, UI text, table figures
Surface White #FFFFFF 255, 255, 255 0 / 0 / 0 / 0 Paper Cards, content panels, the page

CMYK values are press-tuned recipes, not naive conversions; proof against the Pantone reference before any large print run. HEX is the source of truth on screen.

Supporting neutrals (inherited from Accord Partners)

Name HEX Use
Border #E5E7EB Dividers, input borders, table rules, the endorsement divider
Secondary text #6B7280 Labels, captions, the "A MEMBER OF" label, axis labels
Muted text #9CA3AF Placeholders, disabled states, timestamps. Never body copy.

Status colours (product UI only, never decorative)

State HEX Note
Success #16A34A Matched, approved, posted
Warning #D97706 Pending, awaiting approval, near a deadline
Error #DC2626 Unmatched past tolerance, failed, overdue
Info #0D9488 Informational, data provenance

Status colours are used at full strength for text and 15% for fills, as pills and dots. They never appear in marketing surfaces, charts for decoration, or anywhere near the logo. Accord's premium purple is not part of the Fourwall palette; where Accord uses purple for AI features, Fourwall uses gold.

Proportions: 60 / 30 / 10

  • 60% white and sage: the page, panels, cards, breathing room.
  • 30% Deep Navy and Navy: chapter bands, covers, headings, the mark, figures.
  • 10% Action Blue and Gold together, and gold is never more than a fifth of that. On a typical page gold appears three times at most: the riyal in the mark, one word or figure, one line in a chart.
  • Dark surfaces invert the first two: Deep Navy becomes the 60, white type and sage panels the 30. Gold stays at its 2%.

Pairings that pass WCAG AA (computed, not estimated)

Foreground On white On sage On Deep Navy On Navy On Ink
Ink #111827 17.7 ✓ 16.0 ✓ 1.1 ✗ 2.0 ✗ 1.0 ✗
Deep Navy #0F1F4D 15.9 ✓ 14.3 ✓ 1.0 ✗ 1.8 ✗ 1.1 ✗
Navy #1E40AF 8.7 ✓ 7.9 ✓ 1.8 ✗ 1.0 ✗ 2.0 ✗
Action Blue #2563EB 5.2 ✓ 4.7 ✓ 3.1 △ 1.7 ✗ 3.4 △
Gold #B8860B 3.3 △ 2.9 ✗ 4.9 ✓ 2.7 ✗ 5.5 ✓
Secondary #6B7280 4.8 ✓ 4.4 △ 3.3 △ 1.8 ✗ 3.7 △
White #FFFFFF 1.0 ✗ 1.1 ✗ 15.9 ✓ 8.7 ✓ 17.7 ✓
Sage #F0F4F3 1.1 ✗ 1.0 ✗ 14.3 ✓ 7.9 ✓ 16.0 ✓

✓ passes for body text (4.5:1 or better). △ passes for large text only (18 px regular or 14 px bold and above, 3:1). ✗ never for text.

What this means in practice: - Gold text on white is large-text only: the italic word in a headline, a key figure at 32 px or more. Never gold body copy, captions or links on white or sage. - Gold on Deep Navy passes for body text, which is why dark chapters can carry gold labels and the reversed logo keeps a gold riyal. - White buttons on Action Blue pass (5.2:1). Action Blue text on sage passes (4.7:1), so links work on sage panels. - Secondary grey on sage is large-text only; captions on sage panels use Ink at 80% opacity instead, or move to white.

Do

  • Start every layout with white and Deep Navy; add gold last, and once.
  • Use Navy for headings on light surfaces and white for headings on Deep Navy.
  • Use Action Blue only for things a reader can click or that a chart needs as a second series.
  • Use sage to separate panels on a white page, never as a page-wide tint behind Deep Navy blocks.

Don't

  • Don't use Navy #1E40AF for body text; it is a heading and brand colour.
  • Don't tint Deep Navy or gold; no 50% navy, no pale gold washes.
  • Don't put gold next to warning amber; they fight. On a product screen with status colours, gold yields.
  • Don't introduce beige, cream, black, teal backgrounds or multi-colour gradients. There are no gradients in this brand.
  • Don't use status colours as decoration or in marketing.

Design tokens (CSS)

:root {
  --fw-deep-navy: #0F1F4D;
  --fw-navy: #1E40AF;
  --fw-action: #2563EB;
  --fw-gold: #B8860B;
  --fw-sage: #F0F4F3;
  --fw-ink: #111827;
  --fw-white: #FFFFFF;
  --fw-border: #E5E7EB;
  --fw-text-2: #6B7280;
  --fw-text-3: #9CA3AF;
  --fw-success: #16A34A;
  --fw-warning: #D97706;
  --fw-error: #DC2626;
  --fw-info: #0D9488;
}

08 · Typography

A serif that speaks. A sans that counts.

Every riyal matched.

Serif sets the tone; sans does the work; numbers are always sans and always tabular.

كل ريال في مكانه.

فريقك يعتمد، ولا شيء يُرحّل بدونه.

Type tester

Every riyal matched.

Display XL
Newsreader 500
72 / 1.02 · -0.015em

Every riyal matched.

Display L
Newsreader 500
56 / 1.05 · -0.01em

Every riyal matched.

H1
Newsreader 500
44 / 1.1 · -0.01em

Every riyal matched.

H2
Newsreader 500
32 / 1.15 · 0

Every riyal matched.

H3
Inter 600
24 / 1.3 · -0.01em

Every riyal matched.

H4
Inter 600
20 / 1.35 · 0

Every riyal matched.

H5
Inter 600
16 / 1.4 · 0

Every riyal matched.

Eyebrow
Inter 500
12 / 1.4 · 0.14em

Every riyal matched.

Body L
Inter 400
18 / 1.6 · 0

Every riyal matched.

Body M
Inter 400
16 / 1.6 · 0

Every riyal matched.

Body S
Inter 400
14 / 1.5 · 0

Every riyal matched.

Caption
Inter 400
12 / 1.4 · 0

Every riyal matched.

Figure XL
Inter 600
56 / 1.0 · -0.02em

128,640

Figure
Inter 600
32 / 1.1 · -0.01em

128,640

Mono
Inter 400
14 / 1.5 · 0

128,640

Display XL
Noto Naskh Arabic 600
76 / 1.3 · 0

كل ريال في مكانه.

Display L
Noto Naskh Arabic 600
58 / 1.3 · 0

كل ريال في مكانه.

H1
Noto Naskh Arabic 600
46 / 1.35 · 0

كل ريال في مكانه.

H2
Noto Naskh Arabic 500
34 / 1.4 · 0

كل ريال في مكانه.

H3
IBM Plex Sans Arabic 600
25 / 1.5 · 0

كل ريال في مكانه.

H4
IBM Plex Sans Arabic 600
21 / 1.5 · 0

كل ريال في مكانه.

H5
IBM Plex Sans Arabic 600
17 / 1.55 · 0

كل ريال في مكانه.

Eyebrow
IBM Plex Sans Arabic 500
13 / 1.5 · 0

كل ريال في مكانه.

Body L
IBM Plex Sans Arabic 400
19 / 1.8 · 0

كل ريال في مكانه.

Body M
IBM Plex Sans Arabic 400
17 / 1.8 · 0

كل ريال في مكانه.

Body S
IBM Plex Sans Arabic 400
15 / 1.7 · 0

كل ريال في مكانه.

Caption
IBM Plex Sans Arabic 400
13 / 1.6 · 0

كل ريال في مكانه.

Intro

Four faces, two per language, and the roles never overlap. Newsreader carries the display voice in English: hero lines, chapter titles, pull quotes and one italic word in gold. Inter does everything else in English: subheads, body, UI, numbers, the wordmark. In Arabic, Noto Naskh Arabic takes the display role and IBM Plex Sans Arabic takes everything else. Serif sets the tone; sans does the work; numbers are always sans and always tabular.

Roles

Role English Arabic Weights
Display: hero lines, H1, H2, pull quotes, cover lines Newsreader Noto Naskh Arabic Newsreader 400, 500, 600, italic 400; Naskh 400, 500, 600, 700
Everything else: H3 to H5, body, captions, UI, tables, numbers, wordmark Inter IBM Plex Sans Arabic Inter 300, 400, 500, 600, 700; Plex Arabic 300, 400, 500, 600, 700

Newsreader is never used for body, labels, buttons, tables, numbers or the logo. Inter is never used for an H1 or H2 on a marketing surface. Inside the product every heading is Inter; the serif belongs to the brand voice, not the exception queue.

Web scale (English)

Style Face / weight Size / line height Tracking Use
Display XL Newsreader 500 72 / 1.02 −0.015em Hero line only; 48 / 1.05 below 768 px
Display L Newsreader 500 56 / 1.05 −0.01em Chapter titles; 40 / 1.08 on mobile
H1 Newsreader 500 44 / 1.1 −0.01em Page titles; 34 on mobile
H2 Newsreader 500 32 / 1.15 0 Section titles; 28 on mobile
H3 Inter 600 24 / 1.3 −0.01em Sub-sections, card titles
H4 Inter 600 20 / 1.35 0 Card headings, table titles
H5 Inter 600 16 / 1.4 0 Compact headings, form group labels
Eyebrow Inter 500 12 / 1.4 +0.14em, uppercase Chapter numbers, labels, "A MEMBER OF"
Body L Inter 400 18 / 1.6 0 Long-form, intros, proposals
Body M Inter 400 16 / 1.6 0 Default body and product
Body S Inter 400 14 / 1.5 0 Secondary descriptions, tooltips
Caption Inter 400 12 / 1.4 0 Metadata, timestamps, footnotes, the sample-data caption
Figure XL Inter 600 56 / 1.0 −0.02em, tabular The one key number on a slide or hero
Figure Inter 600 32 / 1.1 −0.01em, tabular Dashboard tiles, proof strip
Mono Inter 400 14 / 1.5 tabular Tables of figures (Inter with tnum; no monospace face)

Web scale (Arabic)

Arabic sits beside the same hierarchy with two adjustments: Naskh needs more size and more leading to match Newsreader's presence; Plex Arabic needs slightly more leading than Inter.

Style Face / weight Size / line height Note
Display XL Noto Naskh Arabic 600 76 / 1.3 52 / 1.3 on mobile
Display L Noto Naskh Arabic 600 58 / 1.3
H1 Noto Naskh Arabic 600 46 / 1.35
H2 Noto Naskh Arabic 500 34 / 1.4
H3 IBM Plex Sans Arabic 600 25 / 1.5
H4 IBM Plex Sans Arabic 600 21 / 1.5
H5 IBM Plex Sans Arabic 600 17 / 1.55
Eyebrow IBM Plex Sans Arabic 500 13 / 1.5 No letterspacing in Arabic, ever
Body L IBM Plex Sans Arabic 400 19 / 1.8
Body M IBM Plex Sans Arabic 400 17 / 1.8
Body S IBM Plex Sans Arabic 400 15 / 1.7
Caption IBM Plex Sans Arabic 400 13 / 1.6
Figures Inter 600, tabular same as English Digits are always Western and always Inter, even inside Arabic text

Print scale

Surface Style Spec
Documents (Docs, Word, PDF reports) Title Newsreader 28 pt 500, Deep Navy
H1 Newsreader 20 pt 500, Deep Navy
H2 Inter 14 pt 600, Ink
H3 Inter 12 pt 600, Ink
Body Inter 11 pt 400, Ink, 1.5
Table Inter 9.5 pt 400, tabular figures, 1.35
Caption / footer Inter 8.5 pt 400, Secondary
Arabic document body IBM Plex Sans Arabic 11.5 pt, 1.7; headings Noto Naskh Arabic 22 / 30 pt
Decks (16:9, 1920 × 1080 reference) Cover line Newsreader 500, 88 px
Slide title Newsreader 500, 48 px, Deep Navy, two lines max
Body Inter 400, 22 px, 1.5
Key figure Inter 600, 96 px, tabular, Deep Navy or white; gold only for the single highlighted figure
Eyebrow / footer Inter 500, 14 px, +0.14em caps
Business card (85 × 55 mm) Name Inter 600, 9 pt
Role and contact Inter 400, 7.5 pt; Arabic side Plex Arabic 8 pt

Numerals

  • Western digits (0 to 9) everywhere, in both languages. No Eastern Arabic digits.
  • Tabular figures (font-feature-settings: "tnum") in every table, dashboard, proof strip and figure. Proportional figures only in running prose.
  • Thousands separator: comma. Decimal: full stop. SAR 1,284,560.00. In Arabic the same digits and separators, with ر.س after the figure: 1,284,560 ر.س.
  • Percentages close up: 4.2%. Negative numbers with a true minus (−312), never a hyphen, and in red only inside product status contexts.
  • Dates: 4 November 2026 in English; 4 نوفمبر 2026 in Arabic. Hijri dates in brackets when the document needs them: (14 جمادى الأولى 1448).

Arabic pairing rules

  • One language per line. Do not mix English and Arabic in a single headline. Pillar names and the brand name are the exception, because they are Latin by rule: «Fourwall للعمليات».
  • The two languages never sit in the same text block; bilingual surfaces use two blocks, two columns or two pages, each with its own lang and dir.
  • Arabic headings are set about 5% larger than their English counterparts and with 20 to 30% more leading, per the scale above.
  • Never letterspace Arabic. Never fake-bold it. Never use Naskh for UI or Plex Arabic for a hero line.
  • Arabic punctuation: the Arabic comma (،), the Arabic question mark (؟), Arabic quotation marks («»). Full stop and colon are shared.
  • Kashida (tatweel) is never used for justification; Arabic text is left ragged, right aligned.

Bidi rules (for builders)

  • Set dir="rtl" and lang="ar" on the Arabic container, never on individual words.
  • Wrap Latin tokens inside Arabic (Fourwall, POS, SAR, Accord Partners, product names, URLs) in <bdi> or <span dir="ltr"> so the surrounding punctuation does not jump.
  • Numbers and currency amounts inside Arabic are LTR runs; keep "128,640 ر.س" as one isolated unit so the symbol stays after the figure.
  • Mirror layout, not assets: in RTL the grid, navigation order, list markers, chevrons and progress direction flip. The logo, the symbol, charts' time axes, photographs and icons that depict real objects do not flip. Lucide arrows that mean "forward" do flip.
  • Text alignment follows direction: text-align: start, never hard-coded left or right.

Loading

@import url('https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700&family=Newsreader:ital,opsz,wght@0,18..72,400;0,18..72,500;0,18..72,600;1,18..72,400&family=IBM+Plex+Sans+Arabic:wght@300;400;500;600;700&family=Noto+Naskh+Arabic:wght@400;500;600;700&display=swap');
--font-display: 'Newsreader', Georgia, 'Times New Roman', serif;
--font-sans: 'Inter', system-ui, -apple-system, BlinkMacSystemFont, sans-serif;
--font-display-ar: 'Noto Naskh Arabic', 'Sakkal Majalla', 'Traditional Arabic', serif;
--font-sans-ar: 'IBM Plex Sans Arabic', 'Segoe UI', Tahoma, sans-serif;

Self-host the four families for production surfaces (fourwall.app, the product, brand.fourwall.app) and use font-display: swap. The fallback stacks above must render a page that still reads as Fourwall when fonts fail.

09 · Iconography

One library. One stroke.

Rules

  • Library: Lucide, outline only. No filled variants, no other library, no custom icons unless approved and drawn to the Lucide grid.
  • Stroke: 1.5 px. Do not deviate.
  • Sizes: 16 px (dense tables only), 20 px inline with text, 24 px standalone, 32 px in feature grids. Never below 16.
  • Colour: currentColor. Icons inherit the text colour next to them. Named accent states: Ink (default), Action Blue (interactive), Gold (one signature moment per surface), status colours (state only, product only).
  • Every icon in navigation has a text label. Standalone icons are allowed only in dense product tables where the column header explains them.
  • Icons are never decorative fillers on marketing pages. If a card does not need an icon to be understood, it does not get one.
RCReconciliation Agent
ICInvoice Capture Agent
CLClose Agent
CFCash Forecasting Agent
BPBranch Performance Agent
MPMenu & Pricing Agent
Sale / order

receipt

Branch

store

Bank

landmark

Delivery apps

smartphone

Card

credit-card

Cash

banknote

Matched

check-check

Exception / difference

circle-alert

Approval

check-circle-2

Posted

arrow-right-to-line

Invoice capture

scan-line

Month-end close

calendar-check

Compliance calendar

calendar-clock

Supplier

truck

Inventory / recipe

package

Labour

users

Cash forecast

trending-up

Low point

trending-down

Advisor

message-square-text

Report

file-text

Dashboard

layout-dashboard

Market intelligence

radar

Read-only access

lock

Activity log

scroll-text

Arabic / English

languages

Download

download

Copy

copy

Replay motion

rotate-ccw

BKBookkeeping Agent
ACAccounting Agent
RCReconciliation Agent
ICInvoice Capture Agent
PYPayables Agent
COCollections Agent
ASApp Settlement Agent
CLClose Agent
IRInventory & Recipe Agent
LCLabour Cost Agent
CCCompliance Calendar Agent
LQLedger Quality Agent
CFCash Forecasting Agent
MRManagement Reporting Agent
BPBranch Performance Agent
FPFP&A Agent
MPMenu & Pricing Agent
SPSupplier Price Agent
MIMarket Intelligence Agent
GCGrowth Case Agent
15 / Agent tilesRendered live from the system

The icon vocabulary (approved pairings)

Concept Lucide icon Concept Lucide icon
Sale / order receipt Branch store
Bank landmark Delivery apps smartphone
Card credit-card Cash banknote
Matched check-check Exception / difference circle-alert
Approval check-circle-2 Posted arrow-right-to-line
Invoice capture scan-line Month-end close calendar-check
Compliance calendar calendar-clock Supplier truck
Inventory / recipe package Labour users
Cash forecast trending-up Low point trending-down
Advisor message-square-text Report file-text
Dashboard layout-dashboard Market intelligence radar
Read-only access lock Activity log scroll-text
Arabic / English languages Download download
Copy copy Replay motion rotate-ccw

Agent tiles (the one branded glyph system)

Agents are not represented by icons. Each agent gets a tile: a square with a 2 px Deep Navy frame on white or sage, a two-letter monogram in Inter 600 (RC for Reconciliation Agent, IC for Invoice Capture, CF for Cash Forecasting), and a 4-unit gold square in the top-right corner for Advisory agents, bottom-left for Operations agents. The tile echoes the mark without copying it: it never has a door. Sizes 40, 56 and 96 px.

The symbol is not an icon

The Fourwall symbol never appears in an icon row, as a bullet, as a list marker or as a UI glyph. It is the logo.

10 · Layout and grid

Editorial grid. Generous margins. One frame.

Principles

  1. White space first. A Fourwall page is quiet before it is busy; if it looks empty, it is probably right.
  2. Scale contrast. One big thing per view (a headline, a figure, a mark) against small, disciplined supporting type. Never three medium things.
  3. Left-anchored. Headlines and body hang from a strong left edge (right edge in Arabic). Centred layouts are reserved for covers, closing slides and the stacked lockup.
  4. Chapters, not sections. Long documents and pages are divided by full-bleed Deep Navy bands carrying a number and a title in Newsreader. The band is the only place a heading sits on navy.
  5. Gold as punctuation. One gold element per view, at most.
123456789101112
20 mm top
12 columns
4 mm gutters
8 columns body / 4 notes
22 mm inner · 18 mm outer
24 mm bottom
96 px margins
Title zone · 320 px
Content zone · 12 columns
Footer · 48 px

Web grid

  • Container: 1200 px max content width (1280 for full-bleed data), centred, 32 px side margins on desktop, 20 px on mobile.
  • Columns: 12, 24 px gutters at 1024 px and above; 6 columns at 768; 4 columns below 640.
  • Text measure: body never wider than 8 columns (about 720 px, 65 to 75 characters); Arabic body never wider than 7 columns.
  • Vertical rhythm: 8 px base. Section padding 120 px top and bottom on desktop, 72 on mobile. Chapter bands 160 px. Space between a heading and its body 24 px; between paragraphs 16 px.
  • Sticky chrome: 64 px header. On the brand site the chapter nav is a 240 px left rail at 1280 px and above, a top strip below.

Document grid (A4, portrait)

  • Margins: 20 mm top, 18 mm outer, 22 mm inner, 24 mm bottom.
  • 12 columns, 4 mm gutters. Body on 8 columns; margin notes and figures on the remaining 4.
  • Header: Fourwall horizontal lockup 28 mm wide, top left (top right in Arabic). Footer: document title and page number in Caption, Secondary grey; the legal line on the last page only.

Deck grid (16:9, 1920 × 1080)

  • Margins 96 px all round. 12 columns, 32 px gutters.
  • Title zone: top 320 px. Content zone below. Footer strip 48 px: Deep Navy eyebrow left ("FOURWALL OPERATIONS · REVENUE ASSURANCE"), fourwall.app right.
  • Four slide types: Cover (Deep Navy), Divider (Deep Navy, one line, one figure), Content (white), Data (white with a sage panel holding the dashboard).

The frame device

Fourwall has one layout ornament, used sparingly: the open frame. A 1 px Deep Navy rule draws a rectangle around a hero figure, a quote or a dashboard, with a deliberate gap in the bottom rule, centred, one-third of the width, echoing the door in the mark. Use it once on a page, at large scale only (minimum 480 px wide), never around body text, never around the logo, never nested. On Deep Navy backgrounds the rule is white at 35%.

The ledger pattern

A background texture for covers and chapter bands only: four vertical columns of 1 px rules at 6% opacity (white on navy, Deep Navy on sage), column width equal to the grid's three-column span, with short horizontal ticks every 48 px, like the ruled pages of a ledger. It never carries type, never goes above 8% opacity, and never appears on content surfaces.

Section anatomy (marketing pages and the brand site)

[eyebrow: 03 · Personality and voice]      Inter 500, 12, caps, Navy
[heading]                                  Newsreader 500, Display L, Deep Navy
[intro, 8 columns]                         Inter 400, Body L, Ink
[content]
[sample-data caption where any data is shown]

11 · Imagery and data

We show the numbers. We don't decorate them.

The rule on photography

Fourwall does not use stock photography. No handshakes, no teams pointing at laptops, no plated-food glamour, no generic Riyadh skylines. If a surface needs an image, it needs one of three things:

  1. The product. A dashboard, a report page, an exception queue, a morning message, rendered as real HTML or a clean export, inside the frame device or a flat sage panel. No device bezels, no perspective tilt, no reflections.
  2. The data. A chart built to the rules below.
  3. Commissioned photography of real restaurant back-of-house in Saudi Arabia: the pass, the till at close, the stock room, the delivery-app tablets lined up, hands with invoices. Natural light, one subject, no faces of clients without consent, no staged smiles. Commissioned only, approved by the brand owner, and never on the website until a library exists.

Until that library exists, the website, deck, brand site and reports use options 1 and 2 only.

Revenue assurance
Sales explained99.2%
App orders missing14
Comps and voidsSAR 3,180
E-invoicing not reported7

Sales by tender

POSCardAppsCashBank
SourceDifferenceStatus
POSSAR 0✓ Matched
Delivery appsSAR 312○ Pending
Card− SAR 180! Action needed

Anonymised, scaled sample data.

03 / DashboardRendered live from the system

Sales by tender

POSCardAppsCashBank
Source: illustrative approved-data specimen.

Anonymised, scaled sample data.

Daily matching

W1W3W5
Source: illustrative approved-data specimen.

Anonymised, scaled sample data.

Cash forecast · P10 / P50 / P90

W1W3W5
Source: illustrative approved-data specimen.

Anonymised, scaled sample data.

The anonymised-data rule

Every dashboard, chart, table and figure shown outside a client engagement uses anonymised, scaled sample data. Branch names are generic ("Branch 1", "Olaya", "Riyadh North"), brand names are invented, figures are scaled so that no real client's numbers can be inferred, and the caption "Anonymised, scaled sample data." (Arabic: «بيانات نموذجية مجهّلة ومعدّلة النسب.») appears in Caption style directly beneath. No exceptions, including on social media and in the brand site's own mockups. Marketing figures like "SAR 128,640 matched" carry "Illustrative figures" where they stand alone.

How to show a dashboard

  • Flat, front-on, cropped to the content, on a sage panel with 32 px padding or inside the frame device.
  • Product chrome is Inter, Deep Navy header, white cards, Border rules, status pills. It should look like the product because it is the product.
  • One screen per view. If you need to show more, show a sequence, not a collage.
  • Highlight one thing: a gold rule under the figure that matters, or a gold dot on the one exception. Never multiple highlights.

Chart rules

  • Faces: Inter throughout, tabular figures. Axis labels Caption in Secondary grey. Title H4 in Ink. Source line in Caption beneath.
  • Series colours, in order: Deep Navy (primary), Action Blue (secondary), Secondary grey (comparison, market, last year), Gold (the single matched or highlighted series or point).
  • Bars before lines; lines for time; never pie or donut charts; never 3D; never gradients; never drop shadows.
  • Gridlines: Border #E5E7EB, horizontal only, 1 px. No vertical gridlines; no chart frame.
  • Bar width 60% of the slot; corner radius 0. Line weight 2 px; data points 4 px, filled, shown only at the ends and at the highlighted point.
  • Negative values in Ink with a true minus sign; red only inside the product.
  • Numbers on the chart, not in a legend, where there are fewer than eight. Legends sit above the chart, left-aligned, as text with 8 px swatches.
  • Ranges (P10 / P50 / P90) as a Deep Navy band at 12% with a solid P50 line. Tornado charts: Deep Navy bars left, Action Blue right, sorted, labelled inline.
  • Time runs left to right in every language. Arabic charts flip labels and legend position, not the axis.

Illustration

None. The brand has a mark, a frame, a ledger pattern and real data. It does not have illustrations, mascots, 3D renders or abstract blobs.

13 · Applications

The system, in use.

Each application below is specified so that it can be built once and reused. What each one shows, in order.

13.1 Website (fourwall.app and /ar/)

  • Header: horizontal lockup 132 px wide, left (right in Arabic); nav in Inter 500 15 px, Ink; "Let's talk" as a ghost button; language switch "العربية" / "English" as text, never flags.
  • Hero: Display XL headline "Advisory for restaurant groups, powered by AI agents." in Newsreader, Deep Navy on white; subline Body L; two buttons, Action Blue primary "Book a Data & Close Diagnostic" and a text link "See how it works"; beneath, the signature motion on a Deep Navy band ending in "Every riyal matched."
  • Pillar pair: two cards side by side on sage, each with eyebrow (pillar name), H3, four bullets, text link. Operations left, Advisory right (mirrored in Arabic).
  • Dashboard section: one dashboard in the frame device, with the sample-data caption.
  • Proof strip: three figures in Figure style, Deep Navy, labels in Secondary.
  • Closing: Deep Navy band, "Let's start with your data." in Newsreader white, the CTA, the endorsed reversed lockup, the legal footer in Caption white at 70%.
  • Footer: columns Pages, Pillars (الخدمات), Contact; legal paragraph; "© Fourwall 2026"; "A member of Accord Partners".
Operations · Advisory

Advisory for restaurant groups, powered by AI agents.

Daily, not quarterly. In Arabic and English.

Book a Data & Close Diagnostic
Every riyal matched.
الخدمات

كل ريال في مكانه.

شركة تقنية واستشارات للإدارة العليا تعمل بالذكاء الاصطناعي لمجموعات المطاعم في السعودية.

احجز تشخيص البيانات والإقفال.
يوميًا، لا كل ربع سنة.
01 / Website heroRendered live from the system

Fourwall Operations

AI agents in your back office, every day.

  • Daily Match
  • Invoice to Entry
  • Faster Close
  • App Leakage

Your team approves; nothing posts without them.

Fourwall Advisory

Senior advice for the owner.

  • Cash forecast
  • Results by branch
  • Market and competitor intelligence
  • The big calls
02 / Website pillar pairRendered live from the system
BKBookkeeping Agent
ACAccounting Agent
RCReconciliation Agent
ICInvoice Capture Agent
PYPayables Agent
COCollections Agent
ASApp Settlement Agent
CLClose Agent
IRInventory & Recipe Agent
LCLabour Cost Agent
CCCompliance Calendar Agent
LQLedger Quality Agent
CFCash Forecasting Agent
MRManagement Reporting Agent
BPBranch Performance Agent
FPFP&A Agent
MPMenu & Pricing Agent
SPSupplier Price Agent
MIMarket Intelligence Agent
GCGrowth Case Agent

المبيعات أعلى من العام الماضي بـ 4%.
الكاش يكفي 11 يومًا.
إشارتان تحتاجان قرارك، كلتاهما في الفرع 2.

بيانات نموذجية مجهّلة ومعدّلة النسب.

Sales 4% above last year.
Cash 11 days.
Two red flags, both in Branch 2.

Anonymised, scaled sample data.

16 / Morning messageRendered live from the system

13.2 Deck (company profile, proposals)

  • Cover: Deep Navy, ledger pattern at 6%, eyebrow "COMPANY PROFILE · 2026", headline in Newsreader 88 px white with the last word in gold italic where the headline is the tagline, endorsed reversed lockup bottom left, fourwall.app bottom right.
  • Divider: Deep Navy, part number in Newsreader 200 px at 12% white behind, one line in Newsreader 64 px white, one-sentence subline.
  • Content: white, Newsreader title top left, Inter body, sage panels for groups, eyebrow footer with the pillar name.
  • Data: white with one dashboard on a sage panel, three bullets to the right, the sample-data caption.
  • How we work slide (before pricing): the disclaimer from section 15, verbatim, in Body M on sage.
  • Closing: Deep Navy, "Let's start with your data.", CTA, endorsed reversed lockup, legal footer.

Company profile · 2026

Advisory for restaurant groups, powered by AI agents.

fourwall.app

04 / Deck coverRendered live from the system

Eight jobs the agents do, every day.

Daily Match

Matches POS, cash, card, apps and bank every morning

Invoice to Entry

Reads invoice photos and drafts entries for approval

Faster Close

Runs the month-end checklist and exception queue

App Leakage

Checks every delivery-app statement against its contract

Cost & Consumption

Count forms, recipe cost, theoretical vs actual

Compliance Calendar

Deadlines, e-invoicing exceptions, VAT-ready data

Books Health

Data-quality checks and an AI review of the ledger

Process Rulebook

Your team approves; nothing posts without them.

Fourwall Operations · fourwall.app

05 / Deck content slideRendered live from the system
06 / Deck divider slideRendered live from the system

13.3 Report cover (Owner pack, Board pack, Diagnostic report)

  • A4 portrait. Top 60% Deep Navy with the ledger pattern; report title in Newsreader 40 pt white; client group name in Inter 500 16 pt white at 80%; period in eyebrow style.
  • Bottom 40% white: endorsed lockup 44 mm wide bottom left; "Prepared from your approved data. Anonymised where shared outside the group." in Caption; confidentiality line.
  • Bilingual covers carry the Arabic title on its own line beneath the English, in Noto Naskh Arabic, right aligned to the text block's right edge; never interleaved.
  • Inside pages: document grid, Newsreader H1, every page ending in findings, actions, owners and dates, the legal line on the last page.

Prepared from your approved data. Anonymised where shared outside the group.

Confidential

Anonymised, scaled sample data.

Prepared from your approved data. Anonymised where shared outside the group.

Confidential

بيانات نموذجية مجهّلة ومعدّلة النسب.

07 / Report coverRendered live from the system

Findings, actions, owners and dates

IssueRiyals at stakeOwnerBy when
App payoutSAR 312Finance lead5 November
Invoice priceSAR 180Branch 26 November

Your team approves. Nothing posts without them.

Anonymised, scaled sample data.

Fourwall is a technology and management-advisory company and is not a licensed public accounting firm. We do not provide accounting, bookkeeping, audit, review, tax or zakat services. Clients remain responsible for their books, financial statements and filings. Licensed services are available through independent licensed firms. Fourwall is a member of Accord Partners.

Owner pack · 02

08 / Report inside pageRendered live from the system

13.4 Email signature

  • Plain HTML, no images except the lockup as a hosted PNG at 2× (endorsed, 180 px wide displayed) beneath the text, never above it.
  • Lines: Name in Inter 600 14 px Ink; role in Inter 400 13 px Secondary ("Implementation Specialist", "Senior Advisor", never a finance title); "Fourwall" in Inter 600 13 px Deep Navy; phone and email in 13 px Action Blue links; fourwall.app.
  • Arabic signatures mirror the lines in Plex Arabic beneath a 1 px Border rule, not side by side.
  • No taglines, no quotes, no social icons, no legal paragraph (the legal line lives on documents, not signatures).
Sara Al-Qahtani

Senior Advisor
Fourwall
[email protected]
fourwall.app


سارة القحطاني

مستشارة خبيرة
Fourwall
[email protected]
fourwall.app

Hosted PNG at 2× in production.

09 / Email signatureRendered live from the system

13.5 Business card (85 × 55 mm)

  • Front (English): white, horizontal lockup 30 mm wide top left, name Inter 600 9 pt, role 7.5 pt Secondary, phone and email 7.5 pt Ink, fourwall.app; "A member of Accord Partners" in eyebrow style 6 pt bottom left.
  • Back (Arabic): Deep Navy, reversed horizontal lockup 30 mm wide top right, name and role in Plex Arabic 8 pt white, «عضو في Accord Partners» bottom right in white at 70%; the gold riyal is the only colour.
  • Stock: 350 to 400 gsm uncoated, natural white. Spot gold ink (Pantone 1245 C) for the riyal only if budget allows; otherwise four-colour.
Sara Al-Qahtani

Senior Advisor

[email protected]
fourwall.app

A member of Accord Partners

10 / Business cardRendered live from the system

13.6 Social post (1080 × 1080 and 1080 × 1350)

  • Two templates only. Statement: Deep Navy, one line in Newsreader 64 to 80 px white, last word gold italic when it is the tagline, horizontal reversed lockup bottom left, fourwall.app bottom right. Figure: white, one Figure XL in Deep Navy with a gold underline, a one-line explanation in Body L, the sample-data or illustrative caption, horizontal lockup bottom left.
  • Arabic posts use the same templates with Naskh and Plex Arabic, right-anchored; the logo stays in the same corner relative to reading direction (bottom right in Arabic) and is never mirrored.
  • Avatar: the app icon. Profile banner: Deep Navy with the endorsed reversed lockup centred.
  • No carousels of stock photos, no memes, no quotes in frames.
11 / Social statementRendered live from the system
12 / Social figureRendered live from the system

13.7 App icon

  • The symbol in white on a Deep Navy rounded square, corner radius 22% of the side (112 on 512), symbol occupying 62.5% of the side (320 on 512), gold riyal at full strength.
  • iOS and Android use the master; Android adaptive icon supplies the Deep Navy as background layer and the symbol as foreground with the required safe zone. Favicon: 16 and 32 px, symbol in Deep Navy on transparent; 180 px touch icon from the master.
  • No wordmark in the icon at any size. No gradients, no gloss, no border.
512 px
180 px
60 px
29 px
32 px
16 px
13 / App iconRendered live from the system

13.8 Signage and door decal

  • Office door: frosted or clear glass, one-colour white vinyl, horizontal lockup 360 mm wide centred at 1,500 mm from the floor; beneath it, 40 mm gap, "A member of Accord Partners" in Inter 500 caps 10 mm cap height, tracked +0.14em. Arabic line «عضو في Accord Partners» on the inside face of the glass or beneath, never mirrored.
  • Reception wall: Deep Navy painted panel with the reversed horizontal lockup in cut acrylic, symbol frame and wordmark in white, riyal in brushed brass (the one physical place gold is a material).
  • Wayfinding and interior labels: Inter 500, Ink on white, Lucide icons at 24 px with labels.
  • The symbol alone at large scale (over 600 mm) is allowed on one wall only, as a one-colour white line on Deep Navy, with the gold riyal.

A MEMBER OF ACCORD PARTNERS

14 / Door decal and signageRendered live from the system

14 · Bilingual rules

Two languages. One system. Separate lines.

Your team approves.

Nothing posts without them.

فريقك يعتمد.

ولا شيء يُرحّل بدونه.

Layout mirrors. The logo does not.

  1. Separate lines, separate blocks. English and Arabic never share a line, a sentence or a paragraph. A bilingual surface is two monolingual surfaces placed together: side by side (English left, Arabic right), stacked (English above, Arabic below), or on facing pages.
  2. Each block owns its direction. lang="en" dir="ltr" and lang="ar" dir="rtl" on the containers. Alignment follows direction.
  3. The name stays Latin. "Fourwall", "Accord Partners", "Fourwall للعمليات", "Fourwall للاستشارات". No transliteration (فوروول، فورول) anywhere, including voice scripts and print, unless an all-Arabic legal context requires it, in which case «أكورد بارتنرز» is used for the parent only and Fourwall remains Latin.
  4. Never mirror the logo. In Arabic layouts the logo keeps its construction and moves to the leading corner (top right). The symbol's door faces the same way in every language.
  5. Mirror the layout. Grid, navigation order, list markers, chevrons, card order (Operations first in reading order), table column order and progress steps flip. Charts' time axes, icons depicting real objects, photographs and the logo do not.
  6. Digits are Western in both languages. Currency: SAR before the figure in English, ر.س after it in Arabic.
  7. Arabic is not a translation layer. Copy is written for a Saudi owner in Modern Standard Arabic with Saudi business idiom; the glossary in ar-notes.md is the source. Deliberate departures from the English are allowed and recorded.
  8. Type pairs are fixed. Newsreader pairs with Noto Naskh Arabic; Inter pairs with IBM Plex Sans Arabic. No other Arabic faces.
  9. Tagline pairs. "Every riyal matched." pairs with «كل ريال في مكانه.» They may appear on the same surface in separate blocks; they never appear as one line with a slash.
  10. The legal line is bilingual on bilingual surfaces and appears in both languages whenever both languages appear on the page.

16 · Downloads

Every asset, one place.

All files are vector where the format allows. SVG is the master; PNG exports are derived at 1×, 2× and 4×; PDF for print. File names are fixed; do not rename on redistribution.

Logo (`/assets/logo/`)

  • fourwall-horizontal.svg (+ .png at 480, 960, 1920 px; .pdf)
  • fourwall-horizontal-reversed.svg (+ PNG, PDF)
  • fourwall-endorsed-member-of.svg (+ PNG, PDF)
  • fourwall-endorsed-member-of-reversed.svg (+ PNG, PDF)
  • fourwall-endorsed-stacked.svg (+ PNG, PDF)
  • fourwall-endorsed-stacked-reversed.svg (+ PNG, PDF)
  • fourwall-app-icon.svg (+ fourwall-app-icon-512.png, -192.png, -180.png, favicon-32.png, favicon-16.png, favicon.ico)
  • fourwall-symbol-navy.svg, fourwall-symbol-white.svg (symbol alone, for favicon and signage suppliers; derived from the master)
  • fourwall-one-colour-navy.svg, fourwall-one-colour-white.svg, fourwall-one-colour-ink.svg (horizontal, single colour; derived)
  • construction.svg (reference)
  • fourwall-logo-pack.zip (everything above)

Colour (`/assets/colour/`)

  • fourwall-palette.ase (Adobe swatches)
  • fourwall-palette.clr (macOS)
  • fourwall-tokens.css, fourwall-tokens.json
  • fourwall-palette.pdf (one page, print recipes)

Type (`/assets/type/`)

  • fourwall-fonts-readme.md (Google Fonts links, licences, fallback stacks)
  • fourwall-type-scale.css

Templates (`/assets/templates/`)

  • Fourwall-Deck-Template.pptx and the Google Slides link
  • Fourwall-Document-Template.docx and the Google Docs link
  • Fourwall-Report-Cover-A4.pdf (EN and AR)
  • Fourwall-Email-Signature.html
  • Fourwall-Business-Card.pdf (print-ready, with bleed, CMYK and spot gold versions)
  • Fourwall-Social-Templates.fig (1080 square and portrait, EN and AR)
  • Fourwall-Door-Decal.pdf (one-colour white, 360 mm)

Motion (`/assets/motion/`)

  • every-riyal-matched.json (Lottie)
  • every-riyal-matched-1920.mp4, every-riyal-matched-1080.mp4 (H.264, no audio)
  • every-riyal-matched-still.svg (the reduced-motion frame)

Reference

  • Fourwall-Brand-Guidelines-v1.0.pdf (this site, printed)
  • Fourwall-Brand-Sheet-v3.png, Fourwall-Lockup-System-v3c.png
  • Fourwall-Company-Profile-2026-11-v8.pdf
  • legal-lingo.md, ar-notes.md, endorsed-lockup-proportions.md

Logo masters and exports

construction.pdfPDF · 23.5 KBDownload ↓
construction.svgSVG · 39.5 KBDownload ↓
favicon-16.pngPNG · 0.3 KBDownload ↓
favicon-32.pngPNG · 0.5 KBDownload ↓
favicon.icoICO · 1.0 KBDownload ↓
fourwall-app-icon-1024.pngPNG · 14.8 KBDownload ↓
fourwall-app-icon-16.pngPNG · 0.3 KBDownload ↓
fourwall-app-icon-180.pngPNG · 2.1 KBDownload ↓
fourwall-app-icon-192.pngPNG · 2.2 KBDownload ↓
fourwall-app-icon-32.pngPNG · 0.5 KBDownload ↓
fourwall-app-icon-512.pngPNG · 6.3 KBDownload ↓
fourwall-app-icon-60.pngPNG · 0.7 KBDownload ↓
fourwall-app-icon.pdfPDF · 3.6 KBDownload ↓
fourwall-app-icon.svgSVG · 0.4 KBDownload ↓
fourwall-endorsed-member-of-reversed.pdfPDF · 14.4 KBDownload ↓
fourwall-endorsed-member-of-reversed.svgSVG · 38.7 KBDownload ↓
fourwall-endorsed-member-of.pdfPDF · 14.4 KBDownload ↓
fourwall-endorsed-member-of.svgSVG · 38.6 KBDownload ↓
fourwall-endorsed-stacked-reversed.pdfPDF · 14.0 KBDownload ↓
fourwall-endorsed-stacked-reversed.svgSVG · 39.0 KBDownload ↓
fourwall-endorsed-stacked.pdfPDF · 14.0 KBDownload ↓
fourwall-endorsed-stacked.svgSVG · 38.9 KBDownload ↓
fourwall-horizontal-reversed.pdfPDF · 4.0 KBDownload ↓
fourwall-horizontal-reversed.svgSVG · 8.5 KBDownload ↓
fourwall-horizontal.pdfPDF · 4.0 KBDownload ↓
fourwall-horizontal.svgSVG · 8.5 KBDownload ↓
fourwall-logo-pack.zipZIP · 614.2 KBDownload ↓
fourwall-one-colour-ink.svgSVG · 8.5 KBDownload ↓
fourwall-one-colour-navy.svgSVG · 8.5 KBDownload ↓
fourwall-one-colour-white.svgSVG · 8.5 KBDownload ↓
fourwall-symbol-navy.svgSVG · 0.2 KBDownload ↓
fourwall-symbol-white.svgSVG · 0.2 KBDownload ↓

Colour and type

OFL-IBMPlexSansArabic.txtTXT · 4.4 KBDownload ↓
OFL-Inter.txtTXT · 4.3 KBDownload ↓
OFL-Newsreader.txtTXT · 4.3 KBDownload ↓
OFL-NotoNaskhArabic.txtTXT · 4.3 KBDownload ↓
fourwall-fonts-readme.mdMD · 0.8 KBDownload ↓
fourwall-palette.aseASE · 0.3 KBDownload ↓
fourwall-palette.pdfPDF · 6.1 KBDownload ↓
fourwall-palette.txtTXT · 1.1 KBDownload ↓
fourwall-tokens.cssCSS · 0.3 KBDownload ↓
fourwall-tokens.jsonJSON · 0.3 KBDownload ↓
fourwall-type-scale.cssCSS · 0.7 KBDownload ↓

Templates and reference

Fourwall-Brand-Guidelines-v1.0.pdfPDF · 1990.6 KBDownload ↓
Fourwall-Brand-Sheet-v3.pngPNG · 246.2 KBDownload ↓
Fourwall-Business-Card-reference.pdfPDF · 43.5 KBDownload ↓
Fourwall-Company-Profile-2026-11-v8.pdfPDF · 2321.7 KBDownload ↓
Fourwall-Deck-Template.pptxPPTX · 45.6 KBDownload ↓
Fourwall-Document-Template.docxDOCX · 50.3 KBDownload ↓
Fourwall-Door-Decal.pdfPDF · 13.6 KBDownload ↓
Fourwall-Email-Signature.htmlHTML · 0.5 KBDownload ↓
Fourwall-Lockup-System-v3c.pngPNG · 128.1 KBDownload ↓
Fourwall-Report-Cover-A4-AR.pdfPDF · 98.5 KBDownload ↓
Fourwall-Report-Cover-A4.pdfPDF · 76.1 KBDownload ↓
README.txtTXT · 0.3 KBDownload ↓
ar-notes.mdMD · 19.4 KBDownload ↓
endorsed-lockup-proportions.mdMD · 1.2 KBDownload ↓
fourwall-brand-assets-v1.0.zipZIP · 4816.8 KBDownload ↓
legal-lingo.mdMD · 24.0 KBDownload ↓

Motion

every-riyal-matched-1080.mp4MP4 · 146.7 KBDownload ↓
every-riyal-matched-1920.mp4MP4 · 314.3 KBDownload ↓
every-riyal-matched-still.svgSVG · 8.8 KBDownload ↓
every-riyal-matched.jsonJSON · 42.9 KBDownload ↓

Available files are linked above. The reference inventory describes the full brand system; unlinked formats are not included in this release.